Launch Radar Editor
Emma Collins
Emma Collins tracks the launches that become moments, and the ones that disappear the second the embargo lifts.
Launch Radar
8 article archive
Industry Note · 5 min read
Why every beauty drop now needs an editor
Launch culture has become crowded enough to require taste.
Launch Radar · 6 min read
Charlotte Tilbury isn’t selling makeup anymore — it’s selling mood
The modern prestige launch is less about a single product benefit and more about the feeling around it.
Launch Radar · 6 min read
Foundation finally got interesting again
Coverage is no longer the headline; adaptability is.
Launch Radar · 6 min read
Holiday beauty without the tinsel headache
The best festive drops looked giftable without shouting in foil.
Launch Radar · 3 min read
The Rhode effect and the theatre of small things
Tiny blushes, clean counters and the power of making a product look collectible.
Launch Radar · 6 min read
The new launch language: glow, blur, desire
The best campaigns are no longer shouting about coverage. They are selling atmosphere first — then letting the product follow.
Launch Radar · 5 min read
The summer launches that actually worked
Heat, travel, lip colour and the products that did not melt into nonsense.
The Gloss List · 6 min read
Merit and the rise of the quiet makeup wardrobe
The most useful beauty products now feel less like a full routine and more like a wardrobe: edited, reliable and quietly flattering.