GLOBAL BEAUTY INTELLIGENCE • SHARP, INDEPENDENT, ALWAYS IN THE KNOW
← All editors
Mina Rhee
Skin Culture Editor

Mina Rhee

Mina Rhee covers skincare with calm authority: texture, barrier care, SPF, Korean influence and the difference between useful glow and marketing gloss.

Skin Culture

9 article archive
Serum foundation fatigue has arrived A formula can be skincare-adjacent and still need to perform as makeup. Cushion foundations are quietly becoming relevant again The format once felt trend-led. Now it looks useful: portable, sheer, controlled and better aligned with how people actually touch up. Why Korean skin culture still sets the tempo The influence is no longer about ten-step routines. It is about texture, restraint and believable radiance. The cushion base is back, but quieter The new generation is less shiny, more flexible and far less desperate to impress. Barrier care is no longer the boring bit The most sensible skincare category became the one beauty editors kept using. Glass skin grew up and got a job The new glow is less wet-looking and much more believable. The skincare foundation promise is growing up Hybrid base products are becoming more serious, not just more dewy. The sunscreen test nobody puts on packaging Does it sit under makeup at 3pm, or does it start a divorce? The return of expensive-looking skin Not shiny. Not masked. Not over-perfected. The new luxury complexion is controlled, calm and believable.