Industry Watch Columnist
Rachel Bennett
Rachel Bennett watches what beauty brands do when they think nobody is looking: discounting, apology formats, founder fatigue and the economics of desire.
Industry Watch
9 article archive
Brand Watch · 6 min read
Victoria Beckham Beauty understands polish
Some beauty brands chase attention. The smarter ones build atmosphere, restraint and recognisable taste.
Business of Beauty · 6 min read
Discounting damages desire when it becomes the story
A sale can move stock. It can also train customers to wait.
Industry Watch · 6 min read
A product cull is a brand statement
When a brand removes familiar favourites, customers read it emotionally.
Industry Watch · 6 min read
Beauty is tired of looking cheap online
Over-designed feeds, shouty claims and copycat product drops are giving way to a sharper visual discipline.
Industry Watch · 6 min read
Founder-brand fatigue is showing
A face can launch a product. It cannot always sustain a range.
Industry Watch · 6 min read
Influencer beauty is correcting
The audience has not stopped listening. It has simply become harder to fool.
Industry Watch · 6 min read
The beauty apology format is exhausted
Customers can tell when contrition has been workshopped.
Retail Watch · 5 min read
Retailers are editing harder now
Shelf space is becoming a point of view again.
Trend Audit · 5 min read
The clean-girl clean-up
Minimal beauty is learning the difference between simple and empty.