Opinion is labelled as opinion

Beauty GOSSIP is allowed to have taste. But opinion should not masquerade as fact, and product claims should not be exaggerated beyond what can be supported.

Testing language

Words such as tested, tried, reviewed, wore, used or recommend after use should only appear where there is genuine first-hand experience. Otherwise, articles should use language such as launch note, product edit, trend watch or worth watching.

Affiliate-ready does not mean automatically live

Affiliate-ready means the content structure supports links and disclosures. It does not mean prices, stock, retailer URLs, product images or claims have been verified for live commercial use.

Older readers are not an afterthought

The Grown-Up Edit exists because mature beauty readers deserve practical detail, daylight honesty, glamour and wit without being reduced to anti-ageing panic.

Artificially generated drafts

The internal workflow may use automation to help create drafts, metadata and article structures. Rob review, QA checks, product verification and editorial rules still control whether content is publish-ready.

Reader promise

Beauty GOSSIP should be glossy without being slippery: clear labels, specific products where needed, and no fake personal testing claims.