Industry Watch
The business behaviour behind beauty — brands, retail, founders, discounting, influence and the signals worth noticing.
Industry Watch stories
11 storiesCustomers can tell when contrition has been workshopped.
Editor’s Note Beauty does not need more noiseIsla Hart · 6 min readThe brands worth watching are learning when to shut up.
Industry Note Why every beauty drop now needs an editorEmma Collins · 5 min readLaunch culture has become crowded enough to require taste.
Business of Beauty Discounting damages desire when it becomes the storyRachel Bennett · 6 min readA sale can move stock. It can also train customers to wait.
The Edit Beauty doesn’t need more products — it needs better editingIsla Hart · 6 min readThe industry is not short of launches. It is short of discernment.
Industry Watch Founder-brand fatigue is showingRachel Bennett · 6 min readA face can launch a product. It cannot always sustain a range.
Industry Watch Beauty is tired of looking cheap onlineRachel Bennett · 6 min readOver-designed feeds, shouty claims and copycat product drops are giving way to a sharper visual discipline.
Industry Watch Influencer beauty is correctingRachel Bennett · 6 min readThe audience has not stopped listening. It has simply become harder to fool.
Retail Watch The luxury counter still mattersYasmin Al Noor · 6 min readOnline beauty is efficient. It is not always seductive.
Retail Watch Retailers are editing harder nowRachel Bennett · 5 min readShelf space is becoming a point of view again.
Editor’s Note Why beauty needs taste againIsla Hart · 6 min readThe products are better than ever. The way they are sold often is not.