Contributing Editor, Grown-Up Beauty
Vivienne March
Vivienne March writes The Grown-Up Edit for women who still love beauty, still want glamour and have no interest in being patronised by the words anti-ageing.
The Grown-Up Edit
14 article archive
The Grown-Up Edit · 3 min read
Why Your Makeup Brushes Still Feel Dirty After Washing
If your brushes feel tacky, smelly or leave residue after cleaning, it’s likely process — not the bristles. Quick fixes for rinsing, ferrules and drying.
The Grown-Up Edit · 3 min read
Why your foundation flakes, separates or looks patchy by lunchtime — and what to actually do about it
Discover why foundation flakes, separates or looks patchy by midday, plus the skin prep, formula and application fixes that help your base last.
The Grown-Up Edit · 3 min read
Why Concealer Suddenly Looks Dry After 50
Discover why concealer can crease or look dry after 50 and simple texture, prep, and application tweaks to keep under-eyes smooth and natural.
The Grown-Up Edit · 4 min read
Why Your Foundation Separates Around the Nose
Learn why foundation beads or flakes around the nose—and simple fixes: texture prep, smarter layering, reduce friction and quick morning repairs.
The Grown-Up Edit · 3 min read
Why Your Makeup Looks Worse in a Magnifying Mirror
Magnifying mirrors exaggerate texture and light. Learn a simple workflow to use them for precision — then step back and stop overcorrecting.
The Grown-Up Edit · 8 min read
The beauty counter still does not know what grown-up women want
Grown-up women do not want less beauty. They want better beauty.
The Grown-Up Edit · 7 min read
Foundation has to survive daylight
Vivienne March on base makeup that looks good in the real world — not just under a bathroom bulb.
The Grown-Up Edit · 7 min read
Hands do not give the game away. Bad lighting does.
A practical note on hand cream, polish and nonsense.
The Grown-Up Edit · 7 min read
Shimmer is not the enemy after 50
A grown-up defence of gleam, sheen and strategic sparkle.
The Grown-Up Edit · 7 min read
The beauty counter ignored me, so I bought better lipstick elsewhere
A field report from the customer brands keep underestimating.
The Grown-Up Edit · 7 min read
The grown-up guide to cream blush
Freshness, yes. Greasy little circles, no.
The Grown-Up Edit · 3 min read
The neck conversation needs better lighting
The problem is not the neck. It is the ridiculous way beauty photographs it.
The Grown-Up Edit · 3 min read
When menopause changes the makeup rules
Not a tragedy. Just a new brief.
The Grown-Up Edit · 7 min read
Why “anti-ageing” still makes me reach for a match
A phrase that flatters nobody and sells fear badly.