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Vivienne March
Contributing Editor, Grown-Up Beauty

Vivienne March

Vivienne March writes The Grown-Up Edit for women who still love beauty, still want glamour and have no interest in being patronised by the words anti-ageing.

The Grown-Up Edit9 published piecesVM voice bible active

Beat

Beauty after 50, glamour, base makeup, menopause/post-menopause skin and language that treats older women as desirable.

Biography

Vivienne is the site’s grown-up glamour authority: sharp, practical, funny, impatient with pity-marketing and extremely interested in products that work in real daylight.

Voice

Elegant, direct, funny and unsentimental; luxurious without being precious.

Specialist subjects

  • foundation after 50
  • menopause skin shifts
  • cream blush
  • shimmer and mature skin
  • hands, neck and daylight makeup

Currently watching

  • brands finally speaking to older customers
  • base makeup that survives daylight
  • glamour without apology

Quietly avoiding

  • anti-ageing panic
  • patronising mature beauty language
  • foundation that looks good only under a ring light

The Grown-Up Edit

9 article archive
The Grown-Up Edit · 8 min read The beauty counter still does not know what grown-up women want Grown-up women do not want less beauty. They want better beauty. The Grown-Up Edit · 7 min read Foundation has to survive daylight Vivienne March on base makeup that looks good in the real world — not just under a bathroom bulb. The Grown-Up Edit · 7 min read Hands do not give the game away. Bad lighting does. A practical note on hand cream, polish and nonsense. The Grown-Up Edit · 7 min read Shimmer is not the enemy after 50 A grown-up defence of gleam, sheen and strategic sparkle. The Grown-Up Edit · 7 min read The beauty counter ignored me, so I bought better lipstick elsewhere A field report from the customer brands keep underestimating. The Grown-Up Edit · 7 min read The grown-up guide to cream blush Freshness, yes. Greasy little circles, no. The Grown-Up Edit · 3 min read The neck conversation needs better lighting The problem is not the neck. It is the ridiculous way beauty photographs it. The Grown-Up Edit · 3 min read When menopause changes the makeup rules Not a tragedy. Just a new brief. The Grown-Up Edit · 7 min read Why “anti-ageing” still makes me reach for a match A phrase that flatters nobody and sells fear badly.